This is an example of the vocab used within the media.
Headline - A catchy title that attracts the reader to the main article.
Lead - The first paragraph of an article, this is usually either in bold or a slightly larger font that the rest of the article.
Drop Capitals - The large letter at the beginning of the article.
Caption - A description of the main image on the article.
Masthead - The name of the Magazine / Newspaper
Pugs - placed in the top corners of the magazine or newspaper, often referred to as the 'ears', and tend to contain information on offers etc.
Buzz words - words that catch the readers eye, such as 'wow', 'exclusive' etc.
Strap Line - A slogan that tends to be found at the bottom of the magazine, tends to stand out as it is on a different coloured background.
Puffs - Colourful sections of the magazine cover that tend to promote the features inside.
House Style - The distinctive design of a magazine that helps distinguish it from its competitors.
Motto - A memorable phrase that can be easily recognized to a brand
Sell Lines - Specific text on the front cover that helps to sell the magazine to its target audience,
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